Yay For The Post Office!

We all need to cheer on the USPS for their flat rate shipping services.

“If it fits, it ships, for one low price.” 

Certainly one of the most brilliant marketing ideas they’ve ever had. It’s also one of the biggest customer service ideas ever, and not just for the Post Office.

Why don’t more companies make their prices this clear (and accessible)?

Instead, they make us hunt all over their website. Or call a number, only to be transferred. Or physically find a sales person to ask. In all of these scenarios, we, the customers, have to jump through hoops just to get a simple answer.

Three cheers for the Post Office. And three cheers for you if this makes you re-think how you present your pricing.

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