With all the advancements in technology and the increased use of Skype, face-timing, and and other visual apps, why are we not using video conferencing more often? Is it a hassle to set up? Is it too much to ask of your team or clients? Is it too expensive? We’ve found many real business benefits of video conferencing, and with vast improvements in technology over the past few years it is becoming an integral part of running meetings. So if you’re not onboard with it yet, here are two big reasons why video conferencing is important:
It Increases Communication and Participation
I’m not going to lie. I’ve been on conference calls in the past where I have muted myself out of the call and proceeded with answering emails and attending to other tasks. There’s something about a conference call that seems completely impersonal. It also becomes boring after about 3 minutes of just staring at a phone. Video conferencing, on the other hand, demands participation. You’re able to see one another, which means they can see your facial expressions, body language, and non-verbal queues, and you can see theirs as well. This brings communication and participation to a whole new level.
Video conferencing also allows you to include individuals who may not be able to attend your meeting in person because they’re traveling, snowed in, or a whole number of other reasons.
It Saves Money
Nothing can completely replace face-to-face contact, but there are times when it is not financially feasible. Multiple meetings with clients and/or teams that are located across the region or country become expensive. Flights, hotels, car rentals, meals. These add up fast, especially if you have multiple people traveling to one location. Video-conferencing is the next best thing to face-to-face contact and a fraction of the cost. You can still show off new products, share data, and keep relations strong all while saving the company dollars, which is always appreciated.
Video conferencing isn’t just for eliminating the cost of entire teams meeting face-to-face. It’s also useful for including individuals who only need to attend part of a meeting (which doesn’t justify travel or the time required to commit to a full-day onsite appearance).
At sparkspace we’ve seen how video conferencing has entered the mix in more and more meetings, and we know it will only increase from here. That’s why we’ve recently invested in video conferencing equipment that allows anyone from anywhere in the world to participate in meetings at sparkspace in HD quality. It’s pretty amazing technology, and we make it incredibly affordable for our guests. Let me know if you have a need for video conferencing, or even if you’d just like to explore how to incorporate video conferencing in your meetings in the future.