Great Grass Takes Time (So Does A Great Company)

Man, my grass looks good. I gotta tell you, it’s downright luscious. 


I’ve written about my grass before. This is an important tidbit of info because I’ve been writing articles for more than ten years and I don’t remember ever writing about any other single thing more than once. That’s how much I like my grass. I’d go out right now and just roll in it, but I do think there’s a line even a “live out loud” dude like me crosses when you roll around in your own lawn for no apparent reason. 


I looked at my grass this morning and couldn’t help wondering how it got so nice. How come it’s so thick, green, and healthy? What did I do to deserve such nice carpeting on my little slice of the planet?


Then I remember how hard I’ve worked to get it there over the past seven years. I’ve filled in holes, planted grass, pulled a lot of weeds, mowed regularly, watered insanely, and spent more than my fair share of money helping to keep Scotts – the very fine Ohio-based fertilizer company – in the green. 


During that seven years, the grass hasn’t always been perfect. I’ve had some clover infestations, a few battles with dandelions (they’re tougher than they look), and a city truck once dug up a putting-green sized chunk of lawn while picking up my neatly stacked debris piles with a big claw. 


Because of my consistent and ongoing hard work, my grass has survived the little tragedies along the way. Not only that, but it also gets a little bit better, thicker, and more luscious every year.


Business is the same way. You can’t grow luscious grass in a few days, weeks, or even months. Likewise, in spite of the few companies that get big press about their “overnight success,” most successful businesses grow that success over many years of planting, pulling a lot of weeds, mowing regularly, watering insanely, and applying fertilizer at the right times. 


It’s hard not to pay attention to the success stories of the meteoric companies and think you’re behind the curve. Sure, there’s a long list of things that you could do to get better at what you do, but you also need to take a good look at where you’ve been. Sometimes you’ll find that all of your work has led you right to the edge of your biggest success yet. And because you’ve worked hard on your “grass”, you’re ready. I can’t wait to see what happens next, can you?

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