Billionaire Service

What would you do if you had a billion dollars? Yeah, yeah, I mean AFTER you gave a bunch to charity and bought your mom a house.

What I’m really after here is: how would you treat your customers if you had a billion dollars in the bank and didn’t need to work for money, but chose to work anyway?

Chances are you’d take one of two paths:

Path one: adopt a screw-you-I-don’t-need-you-or-your-money attitude (and all the wonderful behaviors that accompany such an attitude).

Path two: DEVOTE yourself to service.

I am amazed at the number of people I’ve met that appear to have chosen the first path without a billion dollars in the bank to back it up.

Those who would choose path two (please, please, PLEASE choose path two) are the people who create amazing companies and fanatically loyal customers.

When you have a billion dollars, it’s really not about the money, it’s about contribution and service in their truest forms. By the way, before you concoct a plan to kidnap my children, you should know that I’m only speculating and imagining here, NOT speaking from experience (i.e., I do not — I repeat, do not — have a billion dollars in the bank…yet).

I heard your thoughts whisper, “But I don’t have a billion dollars. I’ve still got to pay my cable bill!”

To that I say: So what? You’re going to wait until you have a billion dollars to treat your customers the way you know you should treat them?

That’s like saying you’ll start giving 10% of your money to charity when you finally strike it rich. No, no you wont.

Motivational guru Tony Robbins asked in one of his programs, “Do you think it’s harder to give $100 out of $1000 or $100,000 out of a million? I’ve done both and believe me, it’s a lot harder to give $100,000 out of a million. If you don’t have the spirit and discipline when you have a little money, you won’t have it when you have a lot.”

Do you think it will be easier to provide amazing service when you have a billion dollars in the bank? Your immediate answer probably sounds something like “Heck yeah!” But the reality is, if you don’t have a service spirit and discipline when you have a little money, you won’t have it when you have a lot. And I’m going to predict that if you don’t have a service spirit and discipline when you’ve got a little money, you’ll NEVER have a lot.

You do not need a billion dollars to choose path two and devote yourself and your organization to service. You can provide Billionaire Service today. Here is a great question to ask yourself or discuss in your next staff meeting:

Without money as a primary motivator, how would we conduct our business?

Let me suggest an answer. You would devote yourselves to complete service to your customers. You would make their lives better by being amazing at what you do.

Why do you need a billion dollars in the bank to do that?

You don’t. Go do it today.

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